Recent From heidi.moore

5 Ways to Master Marketing

Your awesome new product is always at the forefront of your mind, but you realize that it’s unlikely anyone else thinks about it, or has actually even heard of it. How do you get your target market to give your product the time of day when they are distracted by products that offer solutions to […]

The Importance of Developing Buyer Personas and How to Do It

This post is for Susie. Susie is short for Susie Startup, and we know that although Susie is wise and knowledgeable, Susie is in the early stages of her path as an entrepreneur. She is seeking out basic information, tips, and tricks about the essential parts of becoming a successful self-starter. Susie is curious about starting […]

What Your Company is Doing Wrong on Social Media, As Written by a Millennial

Like many others in their early twenties, I spend a lot of time on social media. Everything I need is there, right? A lot of it is. I can find nearly any brand, company, information, person, tip, recipe, or pair of shoes I want. If I am considering a new restaurant, I find myself scrolling […]

What the Heck is Minimum Viable Product (MVP)?

If you’re a businessperson, an entrepreneur, or someone with a whole lot of cool ideas, you’ve probably heard the term “MVP”. If not, you’re in for a treat. These three little letters carry a lot of power. So, MVP. What the heck is that? In short, a minimum viable product, or MVP, is a very […]