Erick: Your journey to Fargo is kind of interesting. What brought you to Fargo?
Jason Mehring: We moved here in the winter when it started snowing, and we don’t know if it is ever going to leave. Everyone we met here has been super awesome. I guess people matter more than the weather.
Erick: Your story is your brand, and I don’t think a lot of people get that.
Mandee McKinnon: When people think of branding they think of a logo, business card or signage. It’s a deeper dive. It’s customer experience, culture, look, and how you make people feel is tied into your brand.