A well-constructed, intriguing description of whatever product you’re selling is arguably one of the most crucial factors in getting a customer to buy. Luckily, identifying and then clearly articulating the most important details about your product are skills that can be easily learned and successfully executed. Here’s how to write product descriptions that will capture […]
Properly pricing your product can be one of the trickiest steps of a new product launch. Pricing too high causes problems, pricing too low causes problems, and pricing just right can be really hard to do. But it doesn’t have to be. There are a few simple steps you can follow to make sure that […]
Keeping customers engaged can be just as difficult as drawing them in initially. How do you reach them from different angles without going overboard? How do you know which customers are worth investing time into? How much “free stuff” can you afford to give them? With brand differentiation becoming increasingly important in the marketplace, compiled […]
The bad news: A new product is really only as good as the sales it makes. Getting people interested in your product is challenging, and getting them interested enough to be willing to shell out money for it is even harder. The good news: People don’t buy a product because of the product. People buy […]
If you were to survey each team member at Codelation, you would find that nearly all of us have one certain trait in common. Almost every one of us has a side business which we operate for extra income, as a creative outlet, or as a service to our communities. This is no coincidence. While […]
Your awesome new product is always at the forefront of your mind, but you realize that it’s unlikely anyone else thinks about it, or has actually even heard of it. How do you get your target market to give your product the time of day when they are distracted by products that offer solutions to […]
This post is for Susie. Susie is short for Susie Startup, and we know that although Susie is wise and knowledgeable, Susie is in the early stages of her path as an entrepreneur. She is seeking out basic information, tips, and tricks about the essential parts of becoming a successful self-starter. Susie is curious about starting […]
After eight years, I have a pretty good handle on how to run a successful software consultancy. These are my three biggest takeaways. 1. Define success. Someone who has 100 employees and $10 million in annual revenue isn’t inherently more successful than you are. Success is getting what you truly want, not what you think […]
As we begin to close the book on 2017 and move into 2018 my email inbox is starting to pile up with the usual: Make 2018 Even Better! and similar emails as I’m sure yours is as well. This is an interesting time of year, everyone is making resolutions to get healthier, stop doing those […]
You guys are like a web design or marketing company right? I can’t tell you how many times I’ve had to correct someone about what my company does for our clients. If you are anything like me, you tend to over-explain things. We put buzzwords in where they don’t belong, we try to sound smart. […]