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  • How to Develop Your Brand’s Voice

    How to Develop Your Brand’s Voice

    If your branding works, it won’t even feel like branding, the same thing with marketing. It should feel natural. When people think of branding, they often think of colors, logo design, and company slogans, things that define your brand as its own entity. But when doing that, many marketers often overlook an important aspect of […]

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    How Social Media Can Help Promote Your Business

    How Social Media Can Help Promote Your Business

    Social media is booming right now. With new platforms like TikTok popping up, they are an essential tool for businesses to use for marketing and customer acquisition. While not every brand or business may be able to compete with the next big social media influencer, one can use different platforms to interact with their existing […]

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    Which Social Media should your Startup be on?

    Which Social Media should your Startup be on?

    So you’ve got your idea, you validated it, and now are ready to start promoting it… but where? How? When? Traditional media outlets are great and all but in today’s online society, being an active and present brand online is essential. Being able to grow your network and have direct lines of communication with your […]

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    Why is the only thing that matters, not what

    Why is the only thing that matters, not what

    I know what you’re thinking, a title like that is a little intense. What you and your business or startup does hold importance; you can’t do nothing and expect your profits and impact to soar. But, we’re here to tell you that the most important thing you should focus on is why do you do […]

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    8 Lessons I Learned While Filming My Office

    8 Lessons I Learned While Filming My Office

    By Erick Roder 6/10/21 Last week we wrapped up production on My Office. The series was a brainchild I had shortly after I started at Codelation. I needed to come up with a way to grow our brand awareness, increase our social media footprint, and be able to make quality video content. The obvious solution […]

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