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Launch Party

Last Updated on November 24, 2020

This episode focuses on the need to celebrate with others. Erick and Josh talk about changes in the team’s lives and the need to celebrate. They share Codelation’s plans to help clients celebrate launches and victories, starting with our first ever webinar.


Hey Everyone! I am Josh, and I’m Erick

E: Today’s idea is celebrating! I rarely forget to celebrate outside of work. At work, or with our customers is a very different story though. So I will start with a little backstory to this. We’ve always kind of quietly made software and websites. With our craftsman culture we finish something, and just start hammering away at the next thing. Very blacksmith way of working. Within the last few months we have really talked about actually stopping as a company, and celebrating and reflecting on how far we have come.

J: I think that we did a good job at our all team meeting week of starting to celebrate. But we still have a long way to go. We have team members getting married, moving to new cities, clients launching things, so on and so on.

E: We want to take that celebration to our products. One of the big things we stress as well before we even start building anything, is really finding your first actual paying customers. As a marketing team, we kind of want to start shifting our work to help our customers find their first customers.

J: I don’t know many other companies that really help their customers celebrate a launch. Especially in the development space. I think of our friends at Tellwell and a few others do a great job at this. We need to step our game up.

E: Fast forward to today. I maybe shouldn’t have told our whole team this thought during team building week. We’re in the process of finishing up a product. Our project manager Cody says, we’re going to help you market your product. Here is Erick, he does our marketing. Then goes back to managing the software build. I am in the middle of a fire. Here we go.

J: I think it is a really cool thing to be celebrating your launch, your first customer. Outgrowing us as a team. I think all of these milestones are amazing to witness as having a small role in our customers success.

E: So yeah, here we go. We’re hosting a basically a birthday party for an app. I think it’s easy to get lost in, this isn’t perfect, it’s not ready. A business is like a baby. It’s probably not going to be perfectly polished for awhile, if even ever. You should celebrate them though. So in the middle of Covid, I have decided to learn on the fly how to host a webinar. PS thank you to our copy writer/marketing consultant Lonna for putting some actionable steps to this Launch party idea.

J: So, what are the steps?

E: Well luckily for this product they already have a lot of interested buyers, an email campaign account set up, and a partnership with another person in the field who has an even larger audience of their target demo. The plan is to produce a few videos showing the evolution of the idea, a need for a solution, and do a product walkthrough. We’ll tease different aspects of the webinar with some targeted emails and messaging leading up to the event. Then we’ll learn from the first webinar, and take the better product to the larger audience of the partner. This is a SaaS product, so hopefully we’ll get plenty of subscribers, and they can secure the next round of development.

J: I think it is something that really aligns us and our partners, aka customers, to really be working together. A phrase I like to use is highly aligned, loosely coupled.

E: I have wanted to do this since we have started. Our turn around window is a little smaller than I would like, but I am more of a ready, fire, aim person. Figuring this out is right up my alley. We’ll do a follow up, and maybe talk a little more about this particular product in future episodes.

J: I think we will learn a lot about just doing it once and improving from there. Otherwise we’ll never really start. Thank you for listening, if you know a startup that would like for us to plan their launch party have them contact us at codelation.com