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Parler & Social Media Evolution

Last Updated on November 24, 2020

In this week’s episode we discuss fact-checking and similar features on platforms like Facebook and Twitter. Josh and Erick discuss if businesses like these should be able to filter what’s being posted on their platform. They also talk about the new social media platform called Parler and give their takes on its’ future.

Hey Everyone! I am Josh, and I’m Erick

E: This week’s idea is specific demographic social media. We still are in presidential limbo right now. In the middle of all the madness if this year some of the big dogs started to pull content or say that content isn’t verified. What are your thoughts on FB and Twitter stepping on in these posts?

J: I think it is a really interesting business problem. In my opinion if you are going to be the gate keeper for truth, you need to apply it to everyone equally. Equal isn’t fair and fair isn’t equal, so its a tough one to say from a business layer. I can however better comment as a dad, that I don’t want my kids seeing some of the garbage that happens within social media platforms. Maybe thats just my tinfoil hat on after watching the Social Dilemma on Netflix.

E: My thoughts are if it is your company, within reason you should be able to do what you want. Neither Twitter or FB as well claim to be champions of free speech for everyone. One mega gripe I have is if your company is going to censor specific people. You also have to have some sort of ethics in place for advertisers. Facebook says, this is not verified so we are pulling the content. Facebook also says: Erick go buy these crazy discounted Legos on a website that was built yesterday and obviously fake. I am running off topic

What are your thoughts on free speech across social media, and does either of these companies have an obligation to let these posts stay up in the name of free speech?

J: I think a lot of people look to the first amendment and say, you can’t infringe on my ability to say what I want. Well the first amendment only protects us from the government in censoring speech. So a business blocking someones post or flagging it is completely within their ability to do so. Now when congress comes in and starts putting their nose in, that gets closer to the government intervening, but i’ll leave that topic for our political podcast.

E For me this goes back to middle school civics class. You have free speech except you can’t yell fire in a theater that isn’t in fire. I think social media can have a larger effect than causing panic in 1 theater. I am actually ok with telling public officials to verify information. I find it funny that the same people that won’t declare an election because not everything is officially counted and verified, also get publicly made at other companies for not publishing information that isn’t verified.

Not everyone sees that humor, and I have seen an influx of my friends “jump ship saying they are done with Facebook and moving to Parler. Josh have you seen this or do you know anything about the app?

J: I briefly looked into it. Read a review that is a bit of a dumpster fire in terms of having thought through some of the issues that twitter and fb are currently dealing with.

E: Just out of curiosity, I downloaded it, but then I deleted it right away. The part about FB that I hate is all the politics. I just want to see my friends, their kids, their pets, see what is going in in their lives, since we can’t see anyone right now. Political posts make me angry. This all kind of gets us to the main topic of the show. Parler was made for a specific demographic. What are your thoughts on specific demographic social media?

J: Ok i’ll give my opinion, i think that to have a healthy dialogue you need to see all sides to an issue. If you need someone else’s opinion to align with yours so that you feel you’re validated then I guess those specific social media platforms are for you.

E: It’s hard to understand anything if you don’t look at other angles. I think it will work to a point. Every app ever made solves a problem. If there is a big enough audience, it will work. This one is a little different though it is more about politics and free speech. 

Before this specific made social media basically all popular social medias are created and blow up because of one important thing. Parents aren’t on it. Look at the main demographic of Facebook, Twitter, Instagram, Snapchat, and Tik Tok. All of these are about 5 years apart in peak popularity. They all start on the same concept of, my parents aren’t on it, and they don’t get it. They also own an age demo. There will be something new/probably already is something new that I have no idea what it is. As soon as I find out, it will stop being cool. Do you think Parlor has enough legs and momentum to be successful?

J: I’m sure they will have some success. We’re always preaching niche markets when you are starting with your idea. In my personal opinion i hope very vertical platforms like that don’t get momentum, no matter what the ideology or political direction. I think that is something that is harming us as a country is we amp up around those like us and then everyone else is wrong. Anyway i’ll leave that for the political podcast.

E: I think we’ve done our best at not getting political, and staying away from that world in general. I don’t want a political podcast, and I just want to help anyone and everyone who wants to develop an idea. We also develop apps though, so I wanted to start a conversation. Any clothing thoughts on Parler?


E: I think it will be interesting to see where it ends up. If I was on an opposing political campaign, I would be pretty active in marketing to the other side. Marketers ruin everything though, so we’ll see if this leads to more specific social medias.

J:Thank you for listening, we’re hoping you know of a startup that could use our advice and  random thoughts. Send them over to codelation.com to hear the next podcast.