Idea validation is the process of testing and validating your idea prior to launching your business/product. This is the same research and development process that companies such as Google use to test product ideas before they’re released to the general public.
Idea validation can involve information-gathering interviews, special landing pages on the web, and interactive prototypes. The entire purpose is to expose the idea to your target audience and gain invaluable feedback to ensure you are on the right track before you build and release a final product.
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