Market Discovery

It is tempting to look at your business’s core product or service and think of it as if it IS the business, but imagine if you had no customers to sell your product or service to… would it feel like a business then?

The fact is, while your product or service is an important piece of the equation, your customers, and more specifically how you reach them, is the real determining factor of whether or not your business will ultimately be a success.

Through our market discovery process, we take what you have learned from your idea validation process and use it to deduce the size of your target market, and how best to find them and convert them into customers.

Ready to get going? Check out our Alpha Session.