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The Startup Journey

Our best advice, research, how-to's and insights on how to create web apps and online businesses.

10 Ways to Build Your First 100 Allies

10 Ways to Build Your First 100 Allies

Just like Scooby Doo needs the Mystery Inc. gang, like Batman needs Robin, like Bill Murray needs theโ€ฆ uhโ€ฆ you know, other Ghostbusters, you need allies for your startup. An ally is a supporter, someone that wants to help you if they can. Some of your startup allies ideally would be interested in utilizing your […]

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Are You Asking Bad Questions?

Are You Asking Bad Questions?

Letโ€™s face it, you probably have some questions about that title. But wait, werenโ€™t we all told there is no such thing as a bad question? In the case of talking about your idea with allies and potential customers, there are some types you should be avoiding to get more accurate data and honest opinions. […]

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What is a Unique Selling Proposition?

What is a Unique Selling Proposition?

We all know how important it is to differentiate yourself from the competition in your industry. However, the real question is how to be strategic in your differentiation and ultimately establish yourself as one of a kind. Being unique encompasses multiple facets of business and can be pivotal in your success or failure. Demonstrating that […]

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What I Did On My Summer Vacation

What I Did On My Summer Vacation

In classic beginning-of-school fashion, we asked the Codelation Interns to give us a rundown of their summer marketing internships. What surprised you about doing the marketing work IRL? Kenna: As I am not exactly a marketing student, a lot of different things surprised me about marketing. I learned the difference between marketing and strategic communication […]

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Which Social Media should your Startup be on?

Which Social Media should your Startup be on?

So youโ€™ve got your idea, you validated it, and now are ready to start promoting it… but where? How? When? Traditional media outlets are great and all but in todayโ€™s online society, being an active and present brand online is essential. Being able to grow your network and have direct lines of communication with your […]

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