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The Startup Journey

Our best advice, research, how-tos and insights on how to create web apps and online businesses.

Explaining A Minimum Viable Product

Explaining A Minimum Viable Product

The Definition of a Minimum Viable Product (MVP) An MVP is the simplest form of your product that you can create while still providing value to your customers. Then you can use feedback from those customers to expand and perfect your product. Knowing what and how to build an MVP will save you time, money, […]

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How Social Media Can Help Promote Your Business

How Social Media Can Help Promote Your Business

Social media is booming right now. With new platforms like TikTok popping up, they are an essential tool for businesses to use for marketing and customer acquisition. While not every brand or business may be able to compete with the next big social media influencer, one can use different platforms to interact with their existing […]

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How to Validate Your Software as a Service Idea

How to Validate Your Software as a Service Idea

What to Consider Before You Begin Before you dive into this guide, you’ll need to understand the difference between SAAS and other forms of  app development. Software as a service (SAAS) is a method of software development that allows data to be accessed in a cloud by anyone with an internet connection. Now if you’re […]

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Developing Your SAAS Tool

Developing Your SAAS Tool

What is SaaS? Contrary to popular opinion, there are more similarities to traditional software development than differences when it comes to SaaS. What is Saas? Software as a Service is more or less a way of delivering software over the internet as a service. Examples of SaaS would be Adobe Suite, Microsoft Office 365, Peloton, […]

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Launching & Marketing Your Software or SAAS

Launching & Marketing Your Software or SAAS

The software or SAAS market you enter might be populated with competitors that are already established and have more funding. Don’t have fear, we have some tips and tricks to get you through product launch and beyond.  Launching’s Best Practices You can’t just show up online one day and expect your product to be found […]

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SAAS Development – A Guide for Founders

SAAS Development – A Guide for Founders

Before You Begin This is a comprehensive guide to navigating the world of validating, developing, and launching a software as a service (SAAS) development project and it isn’t for the faint of heart. SAAS applications can be a tricky problem as they require product desire before it even exists, but it can also be the […]

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