VO: Get ready for your semi-regular dose of random ideas from the guys at Codelation. We like to talk about big ideas companies that are winning, and those that aren't along with current events in our crazy world of software startups. So come along with Erick and Josh, who challenge you to think big, start small and turn your ideas into something on this episode of, from idea to done.
Josh: Welcome to another episode of idea to done. Hi, I'm Josh
Erick: And I'm Erick, and we've been discussing marketing ideas for small businesses. The past few episodes today's topic is actually going to focus on starting. It's important to start in the mediums that you actually like. I do a lot of our business content on Facebook, and that's because I'm more comfortable on Facebook you on the other hand, you're more professional than I'll I'll ever know. And it makes sense that you're more active on LinkedIn.
Josh: Well, and I'm sitting here in a hoodie and a baseball cap, so a good thing. You can't see me listeners, but it's also how you use the platform. I don't want to promote our business directly on Facebook. I want to be able to use the platform to show other aspects of life or culture, and then use LinkedIn to, you know, really drop the knowledge. For example, there's a great brand here in town by the name of hatch Realty. The owner, Eric uses his personal Facebook to build people up and not to buy the house. I think that's a really great model. It keeps them visible in the market, but not in the pushy salesperson way of, Hey, buy my stuff. And
Erick: Just to kind of expand on that a little bit. I've been to seminars hosted by Eric, where he talks about his marketing, and he says that he doesn't ever even, he doesn't want to say that he sells homes on Facebook. He wants to show his team promote the good things that are happening in the community and just kind of have fun on Facebook. You should entertain. And I, I want to entertain on Facebook and in my marketing head, I think we should be entertaining and the easiest platform to me and the one that I genuinely enjoy being on is Facebook.
Josh: It's absolutely easiest to start on the platform you enjoy the most, but you want to make sure that your audience is there and make sure that you're fitting the content to the audience. Remember, I don't want to watch an hour on an edited video on Facebook. You know, the kind that you'd sit around with your grandma and grandpa watching in the eighties, VHS they'd pop into this, who are the grand canyon. You don't want that you want 30 seconds of, you know, stay conceptual. Think about the ad campaigns or the videos done by Squatty potty or the dollar shave club. Those really hits you hard and quick. And they're really tough to forget, you know, like the previous episode, you're, you're doing your meal mix. They, they stick with ya.
Erick: And I, yeah, we've all seen the dollar shave club and we've all watched that weird unicorn Squatty potty thing. And it makes sense to be on those platforms. But again, the most crucial pouring is starting. I actually create, go out and create some content. We're about eight episodes into this show right now. And we haven't super figured out what to do with it yet.
Josh: Yeah. As of today, we don't have a real solid promotional plan for the show, but we wanted to find out, do we actually like sitting here on a Friday afternoon, writing a script and talking into a microphone. I mean, if we didn't like that, the whole idea of a podcast goes out the window immediately even look at Gary V's first video for wine library. You need to get out there and start something
Erick: In that video that he did compared to anything he's currently doing is completely different. His whole brand has completely evolved. He, he saw the opportunity of the platform of YouTube. And so he just started.
Josh: Yeah. And even think about us in this podcast. I mean, how long did we talk about the idea of a podcast and what could we, what it could be before we started? I mean, we, we wasted probably a couple months kicking the tires. Granted what we came up with now, I think is way better than what we started with, but would we have gotten there quicker if we just jumped in or did planning it in the way that we did ultimately give us a better product?
Erick: I think it's a combination of both actually. And we needed to jump in here. We are jumping, but we also kind of need to plan. And that's part of what we've even talked about this week in your office. And so I think we're going to focus on the plan, the planning aspect of things in the next episode. And that's going to be focusing on having a marketing plan.
Josh: So if I remember right, it's set a budget, find the platform, try some stuff and then plan. Well, anyway, that's the order. We did the episodes for the show in, but no matter what order you actually do them in, they need to fit for you. And you absolutely need to address all four to have a winning, um, uh, a winning product. So it, you want to make sure get out there and do stuff otherwise, not starting. That's going to be your mistake
Erick: And mistakes aren't learning. And so thanks everybody for listening. If you know a startup that could use actionable advice, have them subscribe and leave us a review on iTunes.
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