INTRODUCTION
Connecting Audiences, Amplifying Engagement!
Internationally-recognized marketing leader Neil Patel asked us to develop an app for his followers that would increase subscribers using a simple web push notification. We rose to the request and helped Neil develop Subscribers.com.
PROJECT SUMMARY
Subscribers is a web push notification product under Patel’s brand, Hello Bar. Like Subscribers.com, Hello Bar is aimed at increasing subscribers to a company’s product or service by using customizable popups across websites rather than web push notifications. Neil Patel wanted our team to develop a tool to help marketers coming to his website engage more with his other tools. Building a freemium product allowed marketers to push notifications, like sales promotions, product updates, launches, and other news, directly to people who have opted in. Paid versions of the service offer even more benefits, including analytics, drip campaigns, scheduling options, and more.
Our dev team handily built the tool with all the bells and whistles Neil was looking for in the early iteration of Subscribers. Codelation's main focus was laying the foundation for what is now one of the most powerful web push notification tools ever to exist. Neil was astounded by Subscribers.com's effectiveness at driving click rates anywhere from 20% to 40%, which is a pretty big deal in the land of SEO and digital marketing success stories.
“Subscribers is my favorite marketing tool. It is simple, easy to use, and effective,” - Patel